Products
Platforms built inside the problem
Each of our products started as internal tooling on real publisher engagements. They exist because we needed them — and now they run as standalone platforms for anyone.
Waterfall
Waterfall is an advanced demand management and revenue optimization platform that orchestrates all of your demand — header bidding, open auction, PMPs, and direct — into a single, self-optimizing revenue system.
Explore Waterfall+32%
median RPM uplift
12B+
auctions optimized monthly
<40ms
decision latency
IVT Tool
IVT Tool is an AI-powered Invalid Traffic detection and protection platform that identifies sophisticated IVT in real time — protecting your revenue, your advertiser relationships, and your ad network accounts.
Explore IVT Tool99.2%
detection precision
<15ms
scoring latency
24/7
traffic monitoring
Content Publishing Automation Tool
An AI-powered publishing workflow, scheduling, and content automation platform that removes the mechanical work between an idea and a published, optimized, distributed story.
Explore Content Publishing Automation Tool2.7×
average velocity gain
40%
editorial hours saved
100%
schema coverage on publish
Ad Unit Optimization Tool
The Ad Unit Optimization Tool automatically optimizes ad layouts, placements, and refresh strategy across your site — continuously improving RPM, CTR, and viewability without a single manual template change.
Explore Ad Unit Optimization Tool+28%
average RPM lift
74%
typical viewability achieved
0
template changes required
See the platforms live
Book a demo and we'll walk through your use case on real product, not slides.