Demand & Revenue Management
Every demand source, one intelligent stack.
Waterfall is an advanced demand management and revenue optimization platform that orchestrates all of your demand — header bidding, open auction, PMPs, and direct — into a single, self-optimizing revenue system.
+32%
median RPM uplift
12B+
auctions optimized monthly
<40ms
decision latency
Revenue
$284.5K
▲ 18.2%
Fill rate
96.4%
▲ 3.1%
Avg. eCPM
$4.87
▲ 11.4%
Features
Everything Waterfall does for you
Unified demand orchestration
Manage Prebid, open exchange, PMP, and direct demand from one control plane with per-source priority and pricing logic.
AI-driven dynamic floors
Machine-learned price floors per ad unit, geo, device, and daypart — retrained continuously on your own auction data.
Bidder intelligence
Win-rate, timeout, and net-revenue analytics per bidder, with automated recommendations to add, tune, or prune partners.
Latency governance
Auction timing budgets enforced automatically so revenue optimization never degrades page performance.
Revenue reconciliation
Reported vs. paid revenue matched across every demand partner, with discrepancy alerts.
Scenario simulation
Model configuration changes against historical auctions before pushing them live.
Benefits
Why teams choose it
Revenue
$284.5K
▲ 18.2%
Fill rate
96.4%
▲ 3.1%
Avg. eCPM
$4.87
▲ 11.4%
Provable RPM growth
Partners typically see 20–40% programmatic uplift within the first quarter, validated against holdout traffic.
One pane of glass
Stop stitching together six SSP dashboards — every demand decision lives in one place.
Set-and-verify automation
The platform optimizes continuously; you approve strategy, not micro-changes.
No engineering burden
Deploys alongside your existing wrapper and ad server without a rebuild.
How it works
From connection to compounding results
01
Connect
Link your ad server, wrapper, and demand partners through secure APIs and log ingestion.
02
Learn
Waterfall models your auction landscape — bid density, price elasticity, and partner behavior — for 7–14 days.
03
Optimize
Dynamic floors, priorities, and timeout budgets go live, continuously tuned by the models.
04
Prove
Holdout-validated uplift reporting shows exactly what the platform earned you.
FAQ
Waterfall — the practical questions
Does Waterfall replace my Prebid wrapper?
No — it sits above your existing stack, orchestrating and optimizing it. Your wrapper, ad server, and demand relationships remain yours.
How does pricing work?
A performance-aligned model: a base platform fee plus a share of validated uplift. You never pay for revenue you would have earned anyway.
How long does onboarding take?
Most publishers are fully live within two weeks, including the model-learning period.
Is my auction data shared with anyone?
Never. Your data trains your models only, under a strict data-processing agreement.
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A demo takes 30 minutes and runs on scenarios from your actual stack.