Layout & Viewability Intelligence
Layouts that learn what earns.
The Ad Unit Optimization Tool automatically optimizes ad layouts, placements, and refresh strategy across your site — continuously improving RPM, CTR, and viewability without a single manual template change.
+28%
average RPM lift
74%
typical viewability achieved
0
template changes required
Revenue
$284.5K
▲ 18.2%
Fill rate
96.4%
▲ 3.1%
Avg. eCPM
$4.87
▲ 11.4%
Features
Everything Ad Unit Optimization Tool does for you
Automated layout testing
Multivariate placement experiments run continuously across page templates and devices.
Smart refresh engine
In-view, engagement-triggered refresh with demand-safe caps — incremental revenue without policy risk.
Viewability optimization
Placements and lazy-load thresholds tuned to push in-view rates above buyer benchmarks.
Density guardrails
Session-depth and bounce-rate constraints ensure revenue never comes at the audience's expense.
Per-template intelligence
Article, gallery, video, and home templates each get independently optimized configurations.
One-line deployment
A single script manages units dynamically — no more hardcoded slots in templates.
Benefits
Why teams choose it
Revenue
$284.5K
▲ 18.2%
Fill rate
96.4%
▲ 3.1%
Avg. eCPM
$4.87
▲ 11.4%
RPM, CTR, and viewability up together
Optimization targets the combined revenue equation, not one vanity metric.
Zero template maintenance
New placements, sizes, and strategies deploy from the dashboard — engineering stays out of the loop.
Policy-safe by design
Refresh behavior and densities stay within network policies automatically.
Experience protected
Hard guardrails on CLS, ad load, and session metrics keep readers reading.
How it works
From connection to compounding results
01
Deploy
One script replaces hardcoded ad slots with dynamically managed units.
02
Map
The platform learns your templates, scroll behavior, and engagement patterns.
03
Experiment
Continuous multivariate tests explore placements, sizes, and refresh strategies.
04
Compound
Winning configurations roll out automatically; testing never stops.
FAQ
Ad Unit Optimization Tool — the practical questions
Will this break my page layout?
No. Space is reserved before ads render, CLS is monitored as a hard guardrail, and any experiment that degrades layout stability is rolled back automatically.
Is ad refresh safe for my demand?
Yes, when done correctly — our refresh engine is in-view and engagement-triggered with transparent declaration, which keeps demand partners comfortable and CPM decay minimal.
Does it work with my existing header bidding?
Yes — it manages the placement and timing layer and works alongside any wrapper, including setups managed by Waterfall.
How fast will I see results?
First winning experiments typically roll out within two weeks; uplift compounds over the following two months.
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A demo takes 30 minutes and runs on scenarios from your actual stack.