Analytics
One number for every question that matters.
Revenue analytics, data pipelines, and decision dashboards that unify ad server, demand, and audience data.
Revenue
$284.5K
▲ 18.2%
Fill rate
96.4%
▲ 3.1%
Avg. eCPM
$4.87
▲ 11.4%
Overview
Analytics, done properly
Media companies drown in dashboards yet starve for answers. We build unified analytics foundations: pipelines that reconcile ad server, SSP, analytics, and finance data into one warehouse, and decision-grade dashboards for yield, audience, and campaign teams. When everyone reads the same number, optimization gets dramatically faster.
- Single source of revenue truth
- Hours of manual reporting eliminated
- Anomalies caught same-day
Revenue data warehouse
Automated pipelines pulling GAM, SSP, and analytics data into one governed model.
Discrepancy reconciliation
Systematic matching of reported vs. paid revenue across every partner.
Decision dashboards
Role-specific views: yield desk, editorial, sales, and leadership each see what they need.
Alerting & anomaly detection
Revenue drops, delivery failures, and traffic anomalies flagged within hours, not at month-end.
FAQ
Analytics — common questions
Which data sources can you integrate?
Google Ad Manager, major SSPs and DSPs, GA4, CMPs, and finance systems — via API where available, managed ingestion where not.
Do we own the data and infrastructure?
Always. We build in your cloud and your warehouse; if we ever part ways, everything stays with you.
Can this feed your AI products?
Yes — the same foundation powers Waterfall's optimization models and the IPT Tool's traffic scoring.
Related services
Often paired with
Publisher Monetization
End-to-end monetization strategy, demand partnerships, and yield engineering for web, app, and CTV publishers.
Programmatic Advertising
Full-service programmatic strategy, trading, and optimization across open exchange, PMP, and programmatic guaranteed.
Google Ad Manager Consulting
Certified Google Ad Manager setup, migration, troubleshooting, and advanced optimization for publishers of every size.
Ready to improve your analytics?
Get a free, no-obligation audit of your monetization or media stack — with the opportunity quantified before you commit to anything.