Traffic Quality & Protection
Invalid traffic, caught before it costs you.
IPT Tool is an AI-powered Invalid Publisher Traffic detection and protection platform that identifies sophisticated IVT in real time — protecting your revenue, your advertiser relationships, and your ad network accounts.
99.2%
detection precision
<15ms
scoring latency
24/7
traffic monitoring
Revenue
$284.5K
▲ 18.2%
Fill rate
96.4%
▲ 3.1%
Avg. eCPM
$4.87
▲ 11.4%
Features
Everything IPT Tool does for you
Real-time IVT scoring
Every session scored in milliseconds using behavioral, network, and device-fingerprint signals.
Sophisticated bot detection
Models trained to catch headless browsers, residential-proxy farms, and click-injection patterns that rules-based filters miss.
Pre-bid protection
Suppress ad requests from flagged traffic before demand partners ever see them.
Source-level forensics
Trace invalid traffic back to referrers, campaigns, and geos so you can cut it at the source.
Clawback defense reports
Audit-grade evidence packages for disputes with networks and demand partners.
Alerting & thresholds
Instant alerts when IVT share spikes on any traffic source or page.
Benefits
Why teams choose it
Revenue
$284.5K
▲ 18.2%
Fill rate
96.4%
▲ 3.1%
Avg. eCPM
$4.87
▲ 11.4%
Protect your accounts
Stay ahead of network policy enforcement — prevent the violations that lead to clawbacks and bans.
Cleaner demand relationships
Verified-clean supply commands better bids and better direct deals.
Stop paying for fake growth
Identify acquisition channels sending bots before you scale spend into them.
Deploy in minutes
A single lightweight tag — no SDK, no latency penalty, no data leaves your control unencrypted.
How it works
From connection to compounding results
01
Tag
Add one asynchronous script — under 15KB, zero measurable performance impact.
02
Baseline
The platform profiles your legitimate audience behavior for 72 hours.
03
Detect
Live scoring flags GIVT and SIVT with per-source, per-page granularity.
04
Protect
Enable pre-bid suppression and automated source blocking on your terms.
FAQ
IPT Tool — the practical questions
How is this different from my ad network's own filtering?
Networks filter to protect advertisers — after the fact, and with penalties for you. IPT Tool protects the publisher, before invalid traffic touches your monetization stack.
Will the tag slow down my site?
No. The script is asynchronous, under 15KB, and adds no blocking time. We publish latency benchmarks openly.
Can it block traffic automatically?
Yes — pre-bid suppression and source blocking are configurable per threshold, or you can run in monitor-only mode.
Does it work for apps and CTV?
Web is generally available today; app and CTV modules are in controlled rollout with design partners.
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A demo takes 30 minutes and runs on scenarios from your actual stack.